The best way to turn strangers into customers and promoters of your business.
In the digital sphere, even the most brilliant design and captivating content is ineffectual without capitalizing on the industry’s most cutting edge tools.
Search engine optimization (SEO) is the set of measures that make a business appear in the top ranking of search engines for certain keywords and increase organic traffic (free) to their website.
Once the visibility on the internet has been maximized, the goal is to convert as many visitors into leads and customers.
Have a healthy content profile
Increase in traffic
Brand credibility, people trust Google
Everyone looks for businesses online
Delivers a high ROI (Return on investment), it’s cost effective
Your clients are mobile & searching
Your competitors are doing it
We don’t want just any traffic to our clients’ site, we want the right traffic. We want the people who are most likely to become leads and, ultimately, happy customers.
To do so, MEV works first on the on-page SEO: we do a keyword phrase research where we identify the “core” keyword phrase clusters to be targeted (based on target market, target audience and competitor site analysis) Then we optimize the web content according with the right keywords with the right density and structure so the content is SEO friendly.
We make sure that the website complies with all current Google standards for SEO positioning and fix them if necessary.
After the on-page SEO is ready our team starts working on the off-page SEO, where we develop manual custom links including research, analysis and tailored submissions by your Digital Analysts focusing on quality, relevant and on-theme opportunities.
We create tailored backlinks on local listings, classified websites, business-related websites, forums, blogs and social media networks.
MEV’s team converts the visitors attracted into leads by gathering their contact information. To that end we use tools like forms, landing pages, calls-to-action and contacts.
We effectively transform leads into customers through certain marketing tools can be used to make sure to close the right leads at the right times.
We use customer relationship management systems to keep details about all the contacts; closed-loop reports to know how well integrated marketing and sales are; series of emails focused on useful and relevant content to build trust with a prospect and help customers become more ready to buy; marketing automation to create email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead.
After a sale has been processed we continue to engage, with delight and, up sell our clients current customer base into happy promoters of the organizations and products they love.
We do surveys, smart calls-to-action, smart text and social monitoring.
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