About This Project


The new champion is born.
MEV optimizes Carrera marketing performance driving more traffic and sales to its website.



The Strategy


When we realized that sites like Amazon.com or Zappos.com were performing better than specific eyewear brand sites, like Carrera, on critical unbranded search items, and that most consumers start shopping for sunglasses on third-party sites, MEV’s team knew it was time to test unbranded lifestyle content and measure its performance.

We needed to design a content focused campaign to capitalize on the sheer volume of unbranded search queries in the eyewear industry; to intercept undecided eyewear shoppers at the search engine and drive them to consider Carrera by providing valuable information.

The Results