Connect with customers across the web and get your business found.
Pay Per Click (PPC) Advertising is an online advertising model used to drive traffic to an specific website. The advertiser pays a publisher when the ad is clicked. These ads appear along with the natural, non–paid search results.
Most publishers have an ads dashboard where the publishers can select their demographic target for their marketing campaigns and narrow down to aspects like: age, gender, location, interests or income.
It has become a very efficient way of advertising because no matter how many impressions are thrown by the publisher, the advertiser only pays when the user clicks. We work with major publishers such as search engines (Google, Bing, Yahoo) and social media networks (Facebook, Instagram, Linked In, Twitter, Youtube)
Being creative is very important in order to catch the attention of the user. In a competitive market, brands need to stand out and make a difference. At MEV we are experts in creating eye-catching ads in any type of format: videos, gifs, images and graphics.
Visuals are as important as content for the ads. According to Google best practices, it is good to have 10-20 keywords per ad group with different match type formats. We will review your running keywords and will create new keywords if we think that would be good for your campaigns. We will pause any running keywords those are not performing well and will add negative keywords for good CTR and ROI improvement.
MEV’s strategy team analyzes the objective of the campaign and selects the most appropriate target demographic for the advertiser. Knowing the customer profile is essential in order to be successful.
Before the campaign starts we optimize your landing page: We will thoroughly check your destination page URL/landing page of your ads. The landing page must have a proper meta title, description and targeted keywords. We will check if your landing page has enough information on your product/service and provide you suggestions that we think should be helpful to bring relevant and targeted customers to your landing page.
Interacting and answering questions to users is key to convert leads into customers. Some type of ads allow users to leave comments, which are usually related to questions on the product or service being advertised.
MEV also offers customer service and responds to all those queries in an effective time manner.
We monitor the results of the campaign while it is ongoing in case we need to make adjustments. A final report with all the results is also provided to the advertiser at the end of the campaign.