Pay Per Click (PPC) Advertising is an online advertising model used to drive traffic to an specific website. The advertiser pays a publisher when the ad is clicked. These ads appear along with the natural, non–paid search results.
Most publishers have an ads dashboard where the publishers can select their demographic target for their marketing campaigns and narrow down to aspects like: age, gender, location, interests or income.
It has become a very efficient way of advertising because no matter how many impressions are thrown by the publisher, the advertiser only pays when the user clicks. We work with major publishers such as search engines (Google, Bing, Yahoo) and social media networks (Facebook, Instagram, Linked In, Twitter, Youtube)