: Nothing is more personal than health. We wanted to make sure that the Ad design for the campaign was attractive and, at the same time, transmitted the trust that patients are looking for at the time of surgery.
Campaign Demographic Setup
: We designed a PPC campaign on Facebook, more specifically a “Clicks to Website” campaign to increase the conversion rate and the number of patients for the clinic. The demographic selected was people living in the cities of Brickell, Miami and Pinecrest, with a household income higher than $100K and interested in Lasik.
We took care of responding to all the people who commented on the Ad through personalized messages according to their needs.