The Influencers: Miami is synonym of sun and beach. Bondi Sands wanted to be promoted locally through Latin influencers like Yovanna Ventura and Marcia Jones, who are well known in the Miami society and have a high reach. Both influencers identified themselves very well with the product niche, which was perfect for the occasion.
: Beach, sand, water and sun make the perfect atmosphere to advertise a tanning lotion. This is how we wanted to showcase Bondi Sands, as part of the Miami culture and lifestyle.